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Industry attractiveness : an empirical investigation into the New Zealand wine industry

journal contribution
posted on 06.12.2017, 00:00 by Philip Bretherton
Porter's five forces model of industry attractiveness is widely taught in business schools but there is considerable debate as to its usefulness for practitioners. This qualitative research looks at the theoretical model and then analyses an actual industry using in-depth interviews with senior winery managers to see if the model delivers useful insights for the managers involved in the industry.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

4

Issue

1

Start Page

37

End Page

47

Number of Pages

11

ISSN

1175-8007

Location

Christchurch, NZ

Publisher

Christchurch College of Education

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Law; TBA Research Institute;

Era Eligible

Yes

Journal

New Zealand journal of applied business research.

Usage metrics

CQUniversity

Exports