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Humour in supplier-customer interactions: The views of Australian tourism operators

journal contribution
posted on 22.01.2020, 00:00 by Anja Pabel, PL Pearce
Much of the literature on the tourism-humour relationship focuses on the perceptions of tourists. Little research exists on the views of tourism operators. The aim of this study is to report on feedback provided by tourism industry stakeholders after they participated in a workshop intended to enhance their knowledge of humour and its use in customer interactions. Three interactive workshops were held with 23 participants for the purpose of informing tourism personnel how to use humour effectively when interacting directly with customers. The tourism operators' perspectives are used to highlight ways humour can be used as a strategic tool for customer engagement. © 2019 Cracow Tertium Society for the Promotion of Language Studies.

History

Volume

7

Issue

3

Start Page

84

End Page

100

Number of Pages

17

eISSN

2307-700X

Publisher

International Society for Humor Studies, Romania

Peer Reviewed

Yes

Open Access

Yes

External Author Affiliations

James Cook University

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Journal

The European Journal of Humour Research

Exports

CQUniversity

Exports