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House-edge information yields lower subjective chances of winning than equivalent return-to-player percentages: New evidence from support forum participants

journal contribution
posted on 28.06.2021, 01:28 by Philip Newall, Lukasz Walasek, Elliot A Ludvig, Matthew RockloffMatthew Rockloff
Information messages that communicate the average cost of play are a helpful consumer protection tool in gambling. In Australia and the United Kingdom, cost of play information is typically communicated via the ‘‘return-to-player’’ statistic, e.g., ‘‘This game has an average percentage payout of 90%.’’ Through a sample recruited through a gambling support forum (n = 49), this paper reports how house-edge information (e.g., ‘‘This game keeps 10% of all money bet on average’’) is associated with lower perceived chances of winning, as opposed to equivalent return-to-player information. Accordingly, this study also extends the literature on optimal gambling messaging to a group of support forum users.

Funding

Category 2 - Other Public Sector Grants Category

History

Volume

45

Issue

45

Start Page

166

End Page

172

Number of Pages

7

eISSN

1910-7595

ISSN

1910-7595

Publisher

Centre for Addiction and Mental Health

Additional Rights

CC BY-ND 4.0

Peer Reviewed

Yes

Open Access

Yes

Acceptance Date

27/07/2020

External Author Affiliations

University of Warwick, UK

Era Eligible

Yes

Journal

Journal of Gambling Issues