Higher education in the corporate century : choosing collaborative rather than emtrepreneurial and/or competitive models

At a time when many in the higher education sector are being directed to imitate corporate models of behaviour, this paper suggests that instead of responding to such dictates with aggressive resistance or passive helplessness, such directives can be reinterpreted and utilised to the advantage of all those in the higher education system. The adoption of selected modes of corporate behaviour can, moreover, not only benefit teaching and learning practices and outcomes, but can also increase the satisfaction of both students and their teachers. Importantly, the empowering strategy necessary to employ is not one that is forced, combative or underhand but is, rather, a process that utilises the kinds of strategic creative and lateral thinking that writing programmes promote.