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Happily ever after ... A systematic literature review of the use of storytelling in extending agricultural research
journal contributionposted on 24.03.2020, 00:00 by Michael ThomsonMichael Thomson, Amy CosbyAmy Cosby, David SwainDavid Swain
Institutions conducting research and development for the agricultural industries want to maximise the extension and adoption of their findings among the farming communities they serve. Extension methodologies and efforts vary around the world. This article focuses on the Australian perspective and draws on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology adoption. It explores how the literature can provide evidence for constructing a theoretical creative non-fiction storytelling extension framework. The results are considered to find better ways to apply international research to Australia's challenges of improving research and development uptake. The article considers whether the Australian context has extended value in global agricultural innovation and adoption.