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Getting the message : measuring audience response to theatre for development

journal contribution
posted on 06.12.2017, 00:00 by Ian Gaskell, R Taylor
The approach explored in this study involved the application of rhetorical criticism to a given performance text as a means of establishing its persuasive purpose in general, and to identify those specific artistic strategies employed to achieve that purpose. Insofar as these strategies take the form of rhetorical appeals designed to generate a particular response in the audience, it seemed possible to devise an audience-sensitive instrument to determine whether or not they had the desired effect. The study only attempts to measure the communicational efficacy of the art without reference to broader questions of knowledge transmission or attitude change.

History

Volume

5

Start Page

1

End Page

10

Number of Pages

10

eISSN

1443-1726

Location

Nathan, Qld

Publisher

Griffith University

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

University of the South Pacific;

Era Eligible

Yes

Journal

Applied theatre researcher.

Exports

CQUniversity

Exports