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Gambling and sport: Implicit association and explicit intention among underage youth

This study examined whether an implicit association existed between gambling and sport among underage youth in Australia, and whether this implicit association could shape their explicit intention to gamble. A sample of 14-17 year old Australian participants completed two phases of tasks, including an implicit association test based online experiment, and a post-experiment online survey. The results supported the existence of an implicit association between gambling and sport among the participants. This implicit association became stronger when they saw sport-relevant (vs. sport-irrelevant) gambling logos, or gambling-relevant (vs. gambling-irrelevant) sport names. In addition, this implicit association was positively related to the amount of sport viewing, but only among those participants who had more favorable gambling attitudes. Lastly, gambling attitudes and advertising knowledge, rather than the implicit association, turned out to be significant predictors of the explicit intention to gamble.

Funding

Category 2 - Other Public Sector Grants Category

History

Volume

34

Issue

3

Start Page

739

End Page

756

Number of Pages

18

eISSN

1573-3602

ISSN

1050-5350

Location

United States

Publisher

Springer Verlag

Language

eng

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Journal

Journal of Gambling Studies