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Fostering marine environmental stewardship_New tactics needed to engage millennials.pdf (1.21 MB)

Fostering marine environmental stewardship: New tactics needed to engage millennials

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journal contribution
posted on 2022-07-11, 00:05 authored by Chloe Darkson, Marnie L Campbell, Susan RockloffSusan Rockloff
The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

History

Volume

18

Issue

4

Start Page

405

End Page

411

Number of Pages

7

eISSN

0975-3133

ISSN

0972-4923

Publisher

Wolters Kluwer - Medknow

Additional Rights

CC BY-NC-SA 4.0

Language

en

Peer Reviewed

  • Yes

Open Access

  • Yes

Acceptance Date

2020-06-26

External Author Affiliations

Murdoch University

Era Eligible

  • Yes

Journal

Conservation and Society