Editorial: Humour and its use in tourism contexts

This issue provides a mix of basic research and applied research to expand the existing base of theoretical knowledge, and to provide answers to more practical problems in this area of study. The broad range of topics and contexts represented in this special issue may have implications for tour operators, accommodation establishments, and destination marketing organisations. These papers may become a guide for tourism operators wishing to include more humour into their tourism experiences. It is also hoped that this issue will serve as a source of inspiration for scholars from both disciplines, tourism research and humour research, to carry out future studies that will advance our understanding of humour and laughter in tourism settings. For me as a guest editor of this special issue, it is very pleasing to see an increasing number of scholars researching the tourism-humour relationship.