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Dione Lucas and the beginnings of television in Australia

journal contribution
posted on 06.12.2017, 00:00 by Jillian Adams
English-born, American television celebrity chef Dione Lucas, toured Australia in 1956, 1958 and 1960, each time sponsored by The Australian Women’s Weekly (AWW), a magazine that at that time boasted weekly sales of 750,000 copies. On the surface, Lucas’s 1956 Australian visit is in line with the magazine’s practice of bringing high profile international guests to Australia to promote the magazine and increase sales. But there was a more compelling reason for her to travel to Australia. With the launch of television just weeks away, and the knowledge that women controlled 90 per cent of household spending, her cooking demonstrations were closely linked to the promotion of the sale of television sets and television viewing. This article uses a culinary lens along with archival material, magazine and newspaper articles and personal stories to add Lucas’s cooking demonstrations, and Australian women, and their interest in cooking, to the history of the start of television in Australia. It thus challenges the static narratives, about both this event and the 1950s housewife, embedded in our popular memory.

Funding

Category 2 - Other Public Sector Grants Category

History

Volume

1

Issue

2

Start Page

157

End Page

173

Number of Pages

17

eISSN

2046-987X

ISSN

2046-9861

Location

Northumbria, UK

Publisher

Intellect

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Learning and Teaching Education Research Centre (LTERC); School of Education and the Arts (2013- );

Era Eligible

Yes

Journal

Journal of popular television.

Exports

CQUniversity

Exports