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Designing engaging online behaviour change interventions : a proposed model of user engagement

journal contribution
posted on 06.12.2017, 00:00 by Camille ShortCamille Short, Amanda RebarAmanda Rebar, R Plotnikoff, Corneel VandelanotteCorneel Vandelanotte
To date, the majority of online health behaviour interventions have been guided by theories of behaviour change. These theories provide valuable information about how to apply intervention strategies to produce changes in determinants of behaviour. However, they provide little guidance on how to engage participants in online interventions. This is a significant limitation, given the known impact that participant engagement has on intervention efficacy, and the consistent reporting of difficulties relating to participant engagement in online interventions. To encourage user engagement, and ultimately improve intervention efficacy, a greater focus on the determinants of user engagement is needed. This paper discusses the need for integrated theory approaches to guide the development and evaluation of intervention strategies targeting behavioural determinants of health behaviour change, as well as strategies targeting the determinants of user engagement in a web-based context. To promote the consideration of these determinants in a theoretical and evidence-based manner, a conceptual model of engagement is proposed that can be operationalised alongside behaviour change theory to guide future intervention development.

History

Volume

17

Issue

1

Start Page

32

End Page

38

Number of Pages

7

ISSN

2225-6962

Location

Netherlands

Publisher

Eurpean Health Psychology Society

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Not affiliated to a Research Institute; School of Human, Health and Social Sciences (2013- ); University of Adelaide; University of Newcastle;

Era Eligible

Yes

Journal

European health psychologist.

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