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Cross-cultural studies Into gambling consumption behavior: Eyeing eye-tracking measures

journal contribution
posted on 19.10.2021, 01:46 by En LiEn Li, Donnel A Briley, Mike J Dixon, Robert J Williams
“Every man's ability may be strengthened or increased by culture”—John Abbot (Textappeal, 2017). While data aggregated from gambling operators have shown cross-cultural differences in the behavior of their customers (CasinoBeats, 2020), in recent years research into gambling consumption has been strengthened and enriched by studies uncovering the roles of culture in shaping gambling relevant phenomena (Oei et al., 2019). These studies were commonly based on data collected through survey questionnaires (e.g., Rinker et al., 2016; Calado et al., 2020) or interviews (e.g., Radermacher et al., 2016; Egerer and Marionneau, 2019). In the present opinion paper, it is argued that eye-tracking measurements should also be adopted in cross-cultural gambling research, particularly given the systematic differences in visual attentional patterns that potentially exist among gambling product consumers from different cultures.

History

Volume

12

Start Page

1

End Page

4

Number of Pages

4

eISSN

1664-1078

ISSN

1664-1078

Location

Switzerland

Publisher

Frontiers Media SA

Publisher License

CC BY

Additional Rights

CC BY 4.0

Language

eng

Peer Reviewed

Yes

Open Access

Yes

Acceptance Date

10/05/2021

External Author Affiliations

University of Sydney; University of Lethbridge, University of Waterloo, Canada

Era Eligible

Yes

Medium

Electronic-eCollection

Journal

Frontiers in Psychology

Article Number

646007