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Cross-cultural studies Into gambling consumption behavior: Eyeing eye-tracking measures
journal contribution
posted on 2021-10-19, 01:46 authored by En LiEn Li, Donnel A Briley, Mike J Dixon, Robert J Williams“Every man's ability may be strengthened or increased by culture”—John Abbot (Textappeal, 2017).
While data aggregated from gambling operators have shown cross-cultural differences in the behavior of their customers (CasinoBeats, 2020), in recent years research into gambling consumption has been strengthened and enriched by studies uncovering the roles of culture in shaping gambling relevant phenomena (Oei et al., 2019). These studies were commonly based on data collected through survey questionnaires (e.g., Rinker et al., 2016; Calado et al., 2020) or interviews (e.g., Radermacher et al., 2016; Egerer and Marionneau, 2019). In the present opinion paper, it is argued that eye-tracking measurements should also be adopted in cross-cultural gambling research, particularly given the systematic differences in visual attentional patterns that potentially exist among gambling product consumers from different cultures.
History
Volume
12Start Page
1End Page
4Number of Pages
4eISSN
1664-1078ISSN
1664-1078Location
SwitzerlandPublisher
Frontiers Media SAPublisher License
CC BYPublisher DOI
Additional Rights
CC BY 4.0Language
engPeer Reviewed
- Yes
Open Access
- Yes
Acceptance Date
2021-05-10External Author Affiliations
University of Sydney; University of Lethbridge, University of Waterloo, CanadaEra Eligible
- Yes