Consumer research in Papua New Guinea_Exploring preferences and purchasing behaviours for staple foods in an urban market_CQU.pdf (761.32 kB)
Consumer research in Papua New Guinea: Exploring preferences and purchasing behaviours for staple foods in an urban market
journal contribution
posted on 2023-03-27, 23:31 authored by Kirt HainzerKirt Hainzer, Catherine O'MullanCatherine O'Mullan, Philip BrownPhilip Brown, Raywin OvahThe supermarket expansion throughout emerging economies has caused dramatic shifts in fresh produce markets, impacting consumers and smallholders. As supermarkets begin to compete with open markets in the sale of fresh produce, new market opportunities emerge for smallholders, and new purchasing behaviours emerge for consumers. This research explores how the expansion of large-scale supermarkets is impacting the sale of local fresh produce staples in the largest urban market of an emerging economy. Using an intercept survey (n=353) at open market and supermarket locations throughout Port Moresby, this research found that consumers are motivated by convenience and price and use both supermarkets and open markets depending on what staples they are buying. As the first published data on supermarket consumers in Port Moresby, the results provide a baseline of urban purchasing behaviours in a country where consumer insight is scarce and offer insights to those marketing fresh produce within the context of emerging modern retail.
Funding
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
History
Volume
14Issue
2Start Page
61End Page
72Number of Pages
12eISSN
2141-2170Publisher
Academic JournalsPublisher DOI
Additional Rights
CC BY 4.0Peer Reviewed
- Yes
Open Access
- Yes
Acceptance Date
2022-04-25External Author Affiliations
National Agricultural Research Institute (NARI), PNGAuthor Research Institute
- Institute for Future Farming Systems
Era Eligible
- Yes