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Consumer-defined attributes and choice methods for fresh produce purchases in Australia

journal contribution
posted on 03.08.2018, 00:00 by David PearsonDavid Pearson
The aim of this research is to identify ways of increasing sales by understanding how household food buyers choose fresh produce items. Three hundred responses were obtained from a questionnaire randomly distributed in one city in Australia. Fresh produce items are frequent, low-value purchases. Their most important attributes are taste, price, and freshness, and the buyer choice method used for individual products varies from occasional “impulse” purchases to regular “planned” purchases of staples. With planned purchases some are seen as “destination” products whereas for others “substitutes” are available. In order to optimize sales, retail outlets should avoid becoming out-of-stock for destination products and co-locate substitute products. Sales may also be increased by displaying impulse products in prominent positions.

Funding

Category 2 - Other Public Sector Grants Category

History

Volume

25

Issue

4

Start Page

298

End Page

310

Number of Pages

13

eISSN

1528-6983

ISSN

0897-4438

Publisher

Taylor & Francis (Routledge)

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

University of Canberra

Era Eligible

Yes

Journal

Journal of International Food and Agribusiness Marketing