Comparing sources of weather prediction information in the aftermath of Cyclone Debbie

The use of social media and its efficacy as a means of communication is now well recognised in disaster research and management. In recent years, the Bureau of Meteorology (BOM) has been establishing a presence on social media after an acknowledged slow start using the technology. Despite efforts of official sources to engage with members of the public and within specific communities via social media, effective communication during emergencies and disasters remains a challenge. A lack of preparedness emerged as an issue for residents of Queensland during and immediately after Tropical Cyclone Debbie in March 2017. This study explored the accuracy of the information provided to inform the public during this event. Weather data, public warnings and emergency information provided by official weather sources were compared with unofficial weather-based sources that were popular on social media platforms.