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Choosing organics : a path analysis of factors underlying the selection of organic food among Australian consumers

journal contribution
posted on 06.12.2017, 00:00 by Stewart Lockie, Janet Grice, Kristen Lyons, Geoffrey Lawrence
Path analysis of attitudinal, motivational, demographic and behavioural factors influencing food choice among Australian consumers who had consumed at least some organic food in the preceding 12 months showed that concern with the naturalness of food and the sensory and emotional experience of eating were the major determinants of increasing levels of organic consumption. Increasing consumption was also related to other ‘green consumption’ behaviours such as recycling and to lower levels of concern with convenience in the purchase and preparation of food. Most of these factors were, in turn, strongly affected by gender and the level of responsibility taken by respondents for food provisioning within their households, a responsibility dominated by women. Education had a slightly negative effect on the levels of concern for sensory and emotional appeal due to lower levels of education among women. Income, age, political and ecological values and willingness to pay a premium for safe and environmentally friendly foods all had extremely minor effects.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

43

Issue

2

Start Page

135

End Page

146

Number of Pages

12

ISSN

0195-6663

Location

Amsterdam, Netherlands

Publisher

Elsevier Ltd.

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Centre for Social Science Research; Griffith University; University of Queensland;

Era Eligible

Yes

Journal

Appetite.

Exports

CQUniversity

Exports