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Changing game through innovative fiber optic network : a case study of Williams Communications Inc., USA

journal contribution
posted on 2017-12-06, 00:00 authored by A Abdullah, Ezaz Ahmed, C Horton
In 1986, Joseph Williams, Chairman of Williams Company, faced a dilemma. Williams was the dominant player in the United States in a very low growth energy industry. Williams’ pipeline business was the largest in the country and transported a fifth of the country’s gas every day. Gas production and refining had been deregulated but the federal government controlled distribution rates. This restricted the potential profitability of this business and inhibited Williams from reaching its goals. Williams’ executives admitted that they could not count on the pipeline business to keep beating analysts’ estimates. Additionally, Williams had over 17,000 miles of decommissioned pipeline. This was costing the company money, and the company needed to find a way to solve both of these problems. What happened then has been called by many as one of the most innovative ideas in business history.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

3

Issue

2

Start Page

1

End Page

13

Number of Pages

13

ISSN

1985-4579

Location

Selangor, Malaysia

Publisher

Universiti Putra Malaysia

Language

en-aus

Peer Reviewed

  • Yes

Open Access

  • No

External Author Affiliations

University of Arkansas (Fayetteville campus); University of South Australia;

Era Eligible

  • Yes

Journal

Asian journal of case research.

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