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Blogs in tourism: Changing approaches to information exchange

journal contribution
posted on 17.07.2020, 00:00 authored by D Schmallegger, Dean Carson
The continuing rise of the internet as a communications tool for travel and tourism presents challenges for destination marketing organizations and tourism enterprises. Previous research has suggested that the internet contributes to five key functions — promotion, product distribution, communication, management and research. This paper examines how Web 2.0 applications, and specifically the increasing number of travel blogs, might influence these functions. The research reviewed the published literature and real-life examples of destination marketing organizations and tourism enterprises using blogs as part of their business strategy. Some interesting examples were found for each of the functions, which may point the way to more effective use of user generated content by the tourism industry, while also revealing challenges to achieving this.

History

Volume

14

Issue

2

Start Page

99

End Page

110

Number of Pages

12

eISSN

1479-1870

ISSN

1356-7667

Publisher

SAGE Publications

Language

en

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

James Cook University

Era Eligible

Yes

Journal

Journal of Vacation Marketing