Birch, Carroll and Coyle and the Regional Picture Palace: A case study

This article outlines the regional origins of cinema company Birch, Carroll and Coyle in Queensland with special reference to Rockhampton and the Wintergarden theatre. The emergence of a distinctive regional theatre designed to attract new audiences for Hollywood product, along with live entertainment capacity, were major factors in sustaining the dominance of BCC in regional Queensland for almost half a century.