Attitudes of Malaysian tourism and hospitality students’ towards a career in the industry
journal contributionposted on 2017-12-06, 00:00 authored by Scott RichardsonScott Richardson, G Butler
This study explored Malaysian undergraduate tourism and hospitality students’ views of the industry as a career choice. Four hundred and twenty-nine tourism and hospitality students, from three Malaysian institutions completed a questionnaire rating the importanceof 20 factors in influencing their choice of career, and then the extent to which they believed tourism and hospitality as a career offers these factors. All of the 20 factors tested have been identified as being significantly different. From the results, it is clear that students generally do not believe that a career in tourism and hospitality will offer them the factors that they find important.
Number of Pages15
PublisherTaylor & Francis (Routledge)
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External Author AffiliationsFaculty of Arts, Business, Informatics and Education; Institute for Resource Industries and Sustainability (IRIS); University of Johannesburg;