In this paper, two key insights are generated about community development options using stated preference techniques. Surveys were conducted to identify how residents of a mining town in central Queensland, Australia, viewed options for the development of their township. First, residents were asked in a Choice Modelling experiment how worthwhile it would be to achieve some more attractive development options if it came at a cost to them. Second, residents were asked in a Choice Behaviour experiment how the different development options might influence their decision to stay or shift from the town in the future. The same development options were used in both experiments to facilitate comparisons between the two assessment forms.