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Are males and elderly people more consumer ethnocentric?

journal contribution
posted on 06.12.2017, 00:00 by Rooma Ramsaran
This paper explores the relationship between demographic variables and consumer ethnocentrism. A sample of 204 consumers was interviewed over a two-month period through a structured questionnaire administered through personal and telephone interviews. Consumer ethnocentrism was measured by the CETSCALE and the research hypotheses were rejected for the occupation, education and income variables. Gender and age were the only two significant demographic variables that were positively related to consumer ethnocentrism. Mauritians who were more ethnocentric were the males and those in the age group 50 – 59 years old.

Funding

Category 2 - Other Public Sector Grants Category

History

Volume

2

Issue

1

Start Page

117

End Page

129

Number of Pages

13

ISSN

1836-070X

Location

Victoria, Australia

Publisher

World Business Institute

Language

en-aus

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Arts, Business, Informatics and Education; Institute for Resource Industries and Sustainability (IRIS);

Era Eligible

Yes

Journal

World journal of management.