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journal contribution
posted on 06.12.2017, 00:00 by D Low, Ross ChapmanRoss Chapman, T Sloan
Employees of manufacturing companies are often asked to participate in the implementation of firm strategic initiatives such as innovation, customer relationship management, entering new overseas markets and competitive actions within the marketplace. Previous studies that examined this participation invariably looked at employee participation and involvement in the implementation of one of these intervention strategies in isolation, rather than considering employee behaviours and involvement when a company simultaneously implements two or more of these initiatives. This study explored the interaction between both innovation and market orientation using a series of interviews with key managers from manufacturing Small and Medium Enterprises (SMEs) in the Greater Western Sydney economic development zone in NSW, Australia. Interview transcripts were analysed and key concepts, themes and connections identified using word frequency analysis software, Leximancer.

History

Volume

4

Issue

1

Start Page

28

End Page

29

Number of Pages

2

eISSN

1833-4091

ISSN

1832-8490

Location

Australia

Publisher

Monash University ePress

Language

en-aus

Peer Reviewed

No

Open Access

No

External Author Affiliations

Centre for Industry and Innovation Studies; School of Marketing; TBA Research Institute;

Era Eligible

No

Journal

Monash business review.