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An integrated model of city and neighborhood identities: A tale of two cities

journal contribution
posted on 19.08.2020, 00:00 by Saalem Sadeque, SK Roy, MSH Swapan, C-H Chen, M Ashikuzzaman
Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social bonding positively impact neighborhood identity, which in turn positively influences resident-neighborhood satisfaction and resident-neighborhood citizenship behavior. The study also finds that city identity is formed by neighborhood identity and resident-neighborhood satisfaction. The current study addresses the calls for more research on place branding and marketing to advance the development of theory in the area of city branding.

History

Volume

117

Start Page

780

End Page

790

Number of Pages

11

ISSN

0148-2963

Publisher

Elsevier BV

Language

en

Peer Reviewed

Yes

Open Access

No

Acceptance Date

22/06/2019

External Author Affiliations

Khulna University, Bangladesh; University of Western Australia; Curtin University; University of Southampton, UK

Era Eligible

Yes

Journal

Journal of Business Research