An empirical validation of eco-service quality (ECOPERF) scale measure: A short form ECOPERF
journal contributionposted on 13.05.2022, 00:41 by Joo BanJoo Ban, Sathya Rashmi GURUGE
This study examined validity two key dimensions of eco-service quality (ECOPERF) scale measure in predicting ecotourism customer satisfaction. Data collected from 269 ecotourists in Australia suggest that the short form ECOPERF instrument (i.e., Eco-service dimension alone) can serve as a useful tool for assessing ecotourism service quality in predicting customer satisfaction. Further, our findings show that the environmentally-friendly practice is a prominent service quality attribute in the assessment of ecotourism service quality. The results provide useful implications for academics and practitioners.