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Alcohol and fast food sponsorship in sporting clubs with junior teams participating in the ‘Good Sports’ program: A cross-sectional study

journal contribution
posted on 21.10.2020, 00:00 by S Gonzalez, M Kingsland, A Hall, T Clinton-McHarg, C Lecathelinais, N Zukowski, S Milner, S Sherker, B Rogers, Christopher Doran
Objective: To examine: alcohol and fast food sponsorship of junior community sporting clubs; the association between sponsorship and club characteristics; and parent and club representative attitudes toward sponsorship. Methods: A cross-sectional telephone survey of representatives from junior community football clubs across New South Wales and Victoria, Australia, and parents/carers of junior club members. Participants were from junior teams with Level 3 accreditation in the ‘Good Sports’ program. Results: A total of 79 club representatives and 297 parents completed the survey. Half of participating clubs (49%) were sponsored by the alcohol industry and one-quarter (27%) were sponsored by the fast food industry. In multivariate analyses, the odds of alcohol sponsorship among rugby league clubs was 7.4 (95%CI: 1.8–31.0, p=<0.006) that of AFL clubs, and clubs located in regional areas were more likely than those in major cities to receive fast food industry sponsorship (OR= 9.1; 95%CI: 1.0–84.0, p=0.05). The majority (78–81%) of club representatives and parents were supportive of restrictions to prohibit certain alcohol sponsorship practices, but a minority (42%) were supportive of restrictions to prohibit certain fast food sponsorship practices. Conclusions: Large proportions of community sports clubs with junior members are sponsored by the alcohol industry and the fast food industry. There is greater acceptability for prohibiting sponsorship from the alcohol industry than the fast food industry. Implications for public health: Health promotion efforts should focus on reducing alcohol industry and fast food industry sponsorship of junior sports clubs. © 2020 The Authors

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Volume

44

Issue

2

Start Page

145

End Page

151

Number of Pages

7

eISSN

1753-6405

ISSN

1326-0200

Publisher

Wiley-Blackwell

Additional Rights

CC BY-NC-ND 4.0

Peer Reviewed

Yes

Open Access

Yes

Acceptance Date

01/11/2019

External Author Affiliations

University of Alberta, Canada; The University of Newcastle; Alcohol and Drug Foundation, Victoria

Author Research Institute

Centre for Indigenous Health Equity Research

Era Eligible

Yes

Journal

Australian and New Zealand Journal of Public Health

Exports

CQUniversity

Exports