Adoption of green supply chain management among SMEs in Malaysia

The purpose of this study is to integrate the Diffusion of Innovation (DOI) theory and Technology, Organization and Environment (TOE) theory to examine the factors that affect the adoption of green supply chain management (GSCM) practices among SMEs in Malaysia. Twelve hypotheses were developed based on the integrating theories in technology adoption context. In this study, data were collected through questionnaire survey on the SMEs in Klang Valley Malaysia. A total of 298 responses were analyzed. The regression analysis method was used to test the hypothetical relationships among technological, organizational and environmental factors and SMEs' intention to adopt GSCM practices. Research findings show that perceived relative advantage, perceived cost, top management support, complexity, compatibility, firms size, customer pressure, regulatory pressure and the quality of human resources are statistically significant factors influencing GSCM adoption among SMEs in Malaysia. However, observability and governmental support do not have significant effects on GSCM adoption intention. According to research findings, some implications which are valuable to academics and practitioners are also addressed. This study can serve as a guideline for successful implementation of GSCM among the SMEs in an emerging country.