A total communication package for the business executives Importance of attitude, culture, leadership and other factors CQU.pdf (592.88 kB)
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journal contribution
posted on 2023-08-14, 03:56 authored by N Akhter, Sardana KhanSardana Khan, N AkterRecent studies suggest that a series of contextually appropriate and effective communication training package is demanded by the employers and HR practitioners in the job market. However, the ways to design an effective, comprehensive and sustainable communication development program for the business executives have rarely been explored in the extant literature. This paper introduces the concept of a total communication package (TCP) that can help design a better communication development program for the business executives. This qualitative research uses the interview findings from 20 top executives from the banking and telecommunication sectors in Bangladesh to unpack the concept of TCP for the HR practitioners.
History
Volume
13Issue
11Start Page
1End Page
15eISSN
1913-9012ISSN
1913-9004Publisher
Canadian Center of Science and EducationPublisher DOI
Additional Rights
CC BY 4.0Peer Reviewed
- Yes
Open Access
- Yes
Acceptance Date
2020-10-13External Author Affiliations
Merits Technologies Ltd Southeast University, Bangladesh;Era Eligible
- Yes