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A total communication package for the business executives Importance of attitude, culture, leadership and other factors CQU.pdf (592.88 kB)

A total communication package for the business executives: Importance of attitude, culture, leadership and other factors

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Version 2 2023-08-14, 03:56
Version 1 2021-01-17, 14:49
journal contribution
posted on 2023-08-14, 03:56 authored by N Akhter, Sardana KhanSardana Khan, N Akter
Recent studies suggest that a series of contextually appropriate and effective communication training package is demanded by the employers and HR practitioners in the job market. However, the ways to design an effective, comprehensive and sustainable communication development program for the business executives have rarely been explored in the extant literature. This paper introduces the concept of a total communication package (TCP) that can help design a better communication development program for the business executives. This qualitative research uses the interview findings from 20 top executives from the banking and telecommunication sectors in Bangladesh to unpack the concept of TCP for the HR practitioners.

History

Volume

13

Issue

11

Start Page

1

End Page

15

eISSN

1913-9012

ISSN

1913-9004

Publisher

Canadian Center of Science and Education

Additional Rights

CC BY 4.0

Peer Reviewed

  • Yes

Open Access

  • Yes

Acceptance Date

2020-10-13

External Author Affiliations

Merits Technologies Ltd Southeast University, Bangladesh;

Era Eligible

  • Yes

Journal

International Business Research