This qualitative study explores from Turkish medical tourism stakeholders' perspective the supply-side driving factors for improving medical tourism services in Turkey and provides positive healthcare experience to medical travelers. Five groups of stakeholders (27 participants) were interviewed: hospitals/medical centers, medical travel-agencies, medical-legal regulators, government, and non-government organizations. Findings show that Turkey has a dual-sector public and private model of medical tourism service providers. Four interrelated themes with policy implications were generated: medical tourism promotion, logistics and development initiatives, medical cost, hospital quality accreditation, and other issues related to medical-legal, govern-ment incentives for Turkish diaspora, and promoting Turkish medical tourism overseas.