A Study for establishing e-commerce business satisfaction model to measure e-commerce success in SMEs

For the last ten years, while many e-commerce systems have been successfully adopted in businesses across different industries, significant numbers have failed, especially in small to medium enterprises (SMEs). To date, no detailed academic or industry studies have been found in the field of business satisfaction with e-commerce systems. This research aims to develop an effective measure of e-commerce success from a business point of view, termed E-commerce Business Satisfaction (EBS). This paper describes the reasons why there is a need to measure e-commerce success, and highlights that CSFs are the keys to measure it. This paper also describes the existing knowledge on satisfaction with e-commerce systems, and provides a research model for analysing EBS based on Gide & Wu’s proposed EBS model.