Windows of opportunity and technology vectors
conference contributionposted on 06.12.2017, 00:00 authored by H Raymond
The mapping of firm specific technology vectors is important in describing the competitive structure of specific competitive industrial arenas and deciding which windows of opportunity to target. Such vectors can provide an assessment of the relative speed and timing at which the firm or its competitors may access various windows of opportunity, related to specialty, niche, mass and commodity markets. Such mapping would allow firms to better assess their strengths and weaknesses in a technologically competitive ecosystem, as well as target relative opportunities. This carries on the important work of Anderson, Hamel, and Porter in the area of technology strategy. Examples are drawn from the VCR, disk drive, and the network industries. The mapping of technology vectors and their integration in strategy development may help Australian and Asian firms more appropriately target markets and related windows of opportunity.