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What comes first, the chicken or the egg: The underpinning technology or business model?

conference contribution
posted on 03.07.2018, 00:00 by Rubal VinaikRubal Vinaik, Angelina ZubacAngelina Zubac
This conceptual paper uses the extant technology and innovation management, strategic management, and strategic entrepreneurship literatures to derive a modification of the Itami and Nishino (2010) systems-based business model framework. Its objective is to provide insight at a firm level into how business model and technology change occurs as part of the global business ecosystem through learning at the firm level. It explicates how this learning is affected by four inter- and intra-firm effects, including those emanating from the global business ecosystem, as well as the rate of innovation learning across multiple levels. The paper argues that the question of what comes first, the underpinning business model or technology depends on what was learned about the firm’s (potential) place within the global business ecosystem, how this knowledge is used and the innovation life-cycle. This points to why some firms fall out of the global business ecosystem, changing its diversity mix. We conclude with a discussion of some of the paper’s more powerful implications for research and practice.

History

Editor

Vrontis D; Weber Y; Tsoukatos E

Start Page

1896

End Page

1907

Number of Pages

12

Start Date

13/09/2017

Finish Date

15/09/2017

ISSN

2547-8516

ISBN-13

9789963711567

Location

Rome, Italy

Publisher

EuroMed Press

Place of Publication

Zurich, Switzerland

Peer Reviewed

Yes

Open Access

Yes

Era Eligible

Yes

Name of Conference

10th Annual Conference of the EuroMed Academy of Business