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What are the characteristics of highly disseminated public health-related tweets?

conference contribution
posted on 06.12.2017, 00:00 by D Dumbrell, Robert Steele
Unlike traditional mass media, peer interaction between individuals is of critical importance in the dissemination mechanisms for social media. There is emerging interest in the possible novel application of social media in disseminating public health information or messages. In this paper, we analyze tweet and re-tweet behaviour in the context of Australian public health-related micro-blog posts to provide preliminary insights into the characteristics of widely disseminated tweets (including characteristics of re-tweeting accounts). In this way we also consider the nature and role of human computer-mediated interactions in affecting the level of dissemination of Twitter-based public health messages.

History

Start Page

115

End Page

118

Number of Pages

4

Start Date

01/01/2012

ISBN-13

9781450314381

Location

Melbourne, Australia

Publisher

ACM Press

Place of Publication

New York, USA

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Discipline of Health Informatics;

Era Eligible

Yes

Name of Conference

Australian Computer-Human Interaction Conference