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Use of strategic alliance along the wine industry value chain

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conference contribution
posted on 2017-12-06, 00:00 authored by Philip Bretherton
This research looks at the use of strategic alliances along the value chain to achieve competitive advantage by securing access to resources and capabilities. Collaboration delivers a range of advantages, including access to resources, technologies and skills, ability to enter new markets, reduction of risk and spreading of costs. The propensity to enter into strategic alliances is influenced by firm, industry and environmental characteristics. The research is based on case studies of twelve New Zealand wineries, examining how strategic alliances are being used along the value chain. The analysis shows that it is essential to own the majority of key resources and capabilities if superior performance is to be achieved.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

11

Number of Pages

11

Start Date

2006-01-01

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

  • Yes

Open Access

  • No

Era Eligible

  • Yes

Name of Conference

Australian and New Zealand Academy of Management. International conference