Understanding usage continuance of webinars among professionals in the new normal

The sudden transformation of the educational landscape due to COVID-19 highlighted the need to embrace technology to sustain continuous professional learning. Wider Internet use, availability of technology platforms and restrictions brought about by the pandemic have led to the proliferation of webinars. While generally effective in delivering its promises, research have yet to fully grasp the determinants that can sustain its continued use. Using a quantitative inquiry using PLS-SEM, we approached 181 working professionals to capture their perceptions on the usage continuance of webinars during COVID-19. We found that information quality and utilitarian directly determines satisfaction. The study further confirms that satisfaction and social influence are factors that determine usage continuance of webinars among professionals.