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Understanding the value chain imperatives for new technology implementation : an Australian R&D case

conference contribution
posted on 06.12.2017, 00:00 by R Beckett, Ross Chapman
This paper explores prospects for capturing value from cooperative research efforts along a whole value chain with a focus on an Australian beef industry case. Overlapping value chain characterisation and business model concepts are used to envision the impact of a new technology at each link point and to consider conditions that favour its adoption. This leads to a discussion of three scenarios. Proactive scenarios emerge when revenue and/or costs are beneficially changed. Three neutral scenarios are postulated. Reactive scenarios emerge when revenue and/or cost are adversely changed. This would normally lead to rejection of the technology, but acceptance of this situation may be mandated by powerful players associated with the value chain.

History

Start Page

1

End Page

11

Number of Pages

11

Start Date

01/01/2011

Finish Date

01/01/2011

Location

Wellington, New Zealand

Publisher

ANZAM

Place of Publication

Wellington, N.Z.

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

Australian and New Zealand Academy of Management. International Conference

Exports

CQUniversity

Exports