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Twitter and health in the Australian context : what types of information are health-related organizations tweeting?

conference contribution
posted on 06.12.2017, 00:00 by D Dumbrell, Robert SteeleRobert Steele
There has been a rapid uptake of the use of online social networking services, and more recently their usage for health-related communication is also being researched and trialed. Twitter, a widely used micro-blogging service, has significant potential for the communication and sharing of up-to-date health information particularly with health consumers. In this paper a sample of 114 Australian health-related organizations’ Twitter accounts were identified, that matched inclusion criteria of a significant number of followers and activity. The 114 accounts’ micro-blog postings over a defined period of time were systematically analyzed, with a total of over 4,700 tweets retrieved, examined and manually categorized. This work analyzes Australian health-related micro-blog usage both in terms of health condition areas and types of micro-blog postings, including explanatory discussion of the outcomes and provides a case study in relation to re-tweeting of public health advice tweets. The work contributes to the literature by providing insights into the characteristics of community-wide health information dissemination via social media.

History

Start Page

2666

End Page

2675

Number of Pages

10

Start Date

01/01/2013

Location

Wailea, Hawaii, USA

Publisher

IEEE

Place of Publication

Piscataway, NJ, USA

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

University of Sydney;

Era Eligible

Yes

Name of Conference

Hawaii International Conference on System Sciences