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Trust in the context of strategic alliances

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conference contribution
posted on 06.12.2017, 00:00 by Philip BrethertonPhilip Bretherton, Jennifer BanksJennifer Banks
This paper explores the phenomenon of trust and its significance in the context of strategic alliances. Following a discussion of the literature, exploratory, qualitative case study based research is presented in order to develop an improved understanding of the phenomenon. The findings of the study show that trust plays a significant role in strategic alliances, being used as a risk reduction strategy as alliances are initiated. An extensive list of antecedents proposed in the literature is supported as are three levels of development. The paper’s contribution lies in the development of an extended model of trust, its drivers, antecedents and levels and how these influence subsequent perceptions.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

1

End Page

13

Number of Pages

13

Start Date

01/01/2006

ISBN-10

1904750494

Location

London, UK

Publisher

Middlesex University Press

Place of Publication

London, U.K.

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

Academy of Marketing. Conference