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To post or not to post reviews on travel review websites: An Australian perspective

conference contribution
posted on 2019-05-08, 00:00 authored by Anja PabelAnja Pabel, Leonie Cassidy
This study investigates Australian consumers' use of travel review websites when planning a trip, and their propensity to place reviews on these sites post-trip. Interestingly this study finds that even though 78% of Australian respondents utilise travel review websites for holiday research, only 31% provide post-trip reviews on those websites. Travel review websites rely heavily on user-generated-content that is constantly being updated. However, results of this preliminary study indicate a lack of interest in Australian travellers in contributing to such sites.

Funding

Other

History

Editor

Young T; Stolk P; McGinnis G

Parent Title

CAUTHE 2018 conference proceedings: Get smart: paradoxes and possibilities in tourism, hospitality and events: proceedings of the 28th Annual Conference

Start Page

546

End Page

552

Number of Pages

6

Start Date

2018-02-05

Finish Date

2018-02-08

ISBN-13

9780994514127

Location

Newcastle, NSW, Australia

Publisher

The University of Newcastle

Place of Publication

Newcastle, NSW

Full Text URL

Peer Reviewed

Yes

Open Access

No

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Name of Conference

28th Council for Australian University Tourism and Hospitality Education. Conference

Usage metrics

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Categories

Keywords

TripAdvisorTravel reviewsWebsitesSocial networksTourism Marketing

Licence

CQUniversity General 1.0

Exports