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To post or not to post reviews on travel review websites: An Australian perspective
conference contributionposted on 08.05.2019, 00:00 by Anja PabelAnja Pabel, Leonie CassidyLeonie Cassidy
This study investigates Australian consumers' use of travel review websites when planning a trip, and their propensity to place reviews on these sites post-trip. Interestingly this study finds that even though 78% of Australian respondents utilise travel review websites for holiday research, only 31% provide post-trip reviews on those websites. Travel review websites rely heavily on user-generated-content that is constantly being updated. However, results of this preliminary study indicate a lack of interest in Australian travellers in contributing to such sites.