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To post or not to post reviews on travel review websites: An Australian perspective
conference contribution
posted on 2019-05-08, 00:00 authored by Anja PabelAnja Pabel, Leonie CassidyThis study investigates Australian consumers' use of travel review websites when planning a trip, and their propensity to place reviews on these sites post-trip. Interestingly this study finds that even though 78% of Australian respondents utilise travel review websites for holiday research, only 31% provide post-trip reviews on those websites. Travel review websites rely heavily on user-generated-content that is constantly being updated. However, results of this preliminary study indicate a lack of interest in Australian travellers in contributing to such sites.
Funding
Other
History
Editor
Young T; Stolk P; McGinnis GParent Title
CAUTHE 2018 conference proceedings: Get smart: paradoxes and possibilities in tourism, hospitality and events: proceedings of the 28th Annual ConferenceStart Page
546End Page
552Number of Pages
6Start Date
2018-02-05Finish Date
2018-02-08ISBN-13
9780994514127Location
Newcastle, NSW, AustraliaPublisher
The University of NewcastlePlace of Publication
Newcastle, NSWPeer Reviewed
- Yes
Open Access
- No
Author Research Institute
- Centre for Tourism and Regional Opportunities
Era Eligible
- Yes