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To post or not to post reviews on travel review websites: An Australian perspective

conference contribution
posted on 2019-05-08, 00:00 authored by Anja PabelAnja Pabel, Leonie Cassidy
This study investigates Australian consumers' use of travel review websites when planning a trip, and their propensity to place reviews on these sites post-trip. Interestingly this study finds that even though 78% of Australian respondents utilise travel review websites for holiday research, only 31% provide post-trip reviews on those websites. Travel review websites rely heavily on user-generated-content that is constantly being updated. However, results of this preliminary study indicate a lack of interest in Australian travellers in contributing to such sites.

Funding

Other

History

Editor

Young T; Stolk P; McGinnis G

Parent Title

CAUTHE 2018 conference proceedings: Get smart: paradoxes and possibilities in tourism, hospitality and events: proceedings of the 28th Annual Conference

Start Page

546

End Page

552

Number of Pages

6

Start Date

2018-02-05

Finish Date

2018-02-08

ISBN-13

9780994514127

Location

Newcastle, NSW, Australia

Publisher

The University of Newcastle

Place of Publication

Newcastle, NSW

Full Text URL

Peer Reviewed

  • Yes

Open Access

  • No

Author Research Institute

  • Centre for Tourism and Regional Opportunities

Era Eligible

  • Yes

Name of Conference

28th Council for Australian University Tourism and Hospitality Education. Conference

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    Categories

    Keywords

    TripAdvisorTravel reviewsWebsitesSocial networksTourism Marketing

    Licence

    CQUniversity General 1.0

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