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The service provider's service encounter holistic cyclical model
conference contributionposted on 2017-12-06, 00:00 authored by Leonce NewbyLeonce Newby, Antony WardAntony Ward
This is a conceptual paper that proposes a series of five models that show the cyclical process that service providers go through before, during and after a service encounter. Such ‘critical incidents’ are of great interest to marketers, but have not been researched extensively from a holistic perspective. The models identify the main variables that impact on the providers’ perceptions and behaviour in this cyclical process. The paper identifies future research directions and offers four hypotheses for testing.
Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)
Parent TitleAustralian & New Zealand Marketing Academy (ANZMAC) Conference 2005 : Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia.
Number of Pages10
Place of PublicationPerth, W.A.
External Author AffiliationsConference; Faculty of Business and Informatics;