File(s) not publicly available

The role of automated banking service in customer retention

conference contribution
posted on 06.12.2017, 00:00 by Mohammad Al-HawariMohammad Al-Hawari, Antony WardAntony Ward
Bank automated services, which include ATMs, telephone, and internet banking, are a relatively new method ofdelivering bank services to retail customers. These delivery methods have become an increasingly important technique to retain customers in today's dynamic banking environment. This study empirically investigated the relationship between three automated banking services and customer retention. The study is important as the research provides a practical insight into banking in Australia concerning the role of automated banking services for retaining customers. Research findings indicated a significant influence of bank automated service quality on retention rates. In particular, ATMs and telephone banking played a vital role in retaining customers, while internet banking was not found to have a significant role. It is essential for bank managers to focus on automated service quality in order to increase retention rates. These delivery methods require banks to continue to encourage customers to use bank automated delivery services.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

1

End Page

7

Number of Pages

7

Start Date

01/01/2004

Location

Wellington, N.Z.

Publisher

Victoria University of Technology

Place of Publication

Wellington

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Conference; Faculty of Business and Law; TBA Research Institute;

Era Eligible

Yes

Name of Conference

Australian & New Zealand Marketing Academy. Conference