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The proximity-based retailing model: case studies in Taiwan

conference contribution
posted on 06.12.2017, 00:00 by WC Wu, KH Chiu
As the growing of economy, new businesses have appeared continuously and quickly. After internet technology being universal, E-Commerce has once become a new choice of retailing channels. However, population moves into cities, the proximity-based retailing model responds to the need of more and more urban population, with the mansion management company as the mediate organization. This study, relying on the understanding of the development of retailing channels in the past, takes consumer shopping orientations as the main subject, to compare the characteristics of different channels. Furthermore, two cases of mansion management companies are taken as examples. As a result, we find that the proximity-based retailing model can satisfy the need of consumers with different shopping orientations. To the consumers, it has the characteristics of convenience, explicitness, trust, and real benefits. This paper could provide scholars with further research on retailing channels.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

12

Number of Pages

12

Start Date

01/01/2006

Finish Date

01/01/2006

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

Yes

Open Access

Yes

External Author Affiliations

Department of Business Administration; International conference; National Taipei University

Era Eligible

No

Name of Conference

Australian and New Zealand Academy of Management. International conference

Exports