The proximity-based retailing model: case studies in Taiwan

As the growing of economy, new businesses have appeared continuously and quickly. After internet technology being universal, E-Commerce has once become a new choice of retailing channels. However, population moves into cities, the proximity-based retailing model responds to the need of more and more urban population, with the mansion management company as the mediate organization. This study, relying on the understanding of the development of retailing channels in the past, takes consumer shopping orientations as the main subject, to compare the characteristics of different channels. Furthermore, two cases of mansion management companies are taken as examples. As a result, we find that the proximity-based retailing model can satisfy the need of consumers with different shopping orientations. To the consumers, it has the characteristics of convenience, explicitness, trust, and real benefits. This paper could provide scholars with further research on retailing channels.