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The importance of strategic intent and strategic alignment for technology use in tourism industry

conference contribution
posted on 04.06.2020, 00:00 by Raghavendra Kankanady
Purpose: Technology is transforming how services are delivered to customers and staff in all industries including tourism. Long term strategic intent is required for the organisations to digitally transform. But not a lot of empirical study is done to understand the technology use and strategic intent. Therefore, this study was conducted to understand the importance of technology use and strategic intent. Method: Convergent mixed method study was conducted using online survey and semi-structured interviews. Partial Least Squares-Structural Equation Modelling was used to test the statistical significance of the convergent structural model. Results: The findings indicate that Information and Communication Technology (ICT) use and strategic alignment are significantly positively associated with strategic intent of the organisation. By identifying predictors of strategic intent through technology use this study provides several theoretical and practical implications related to digital transformation of the organisation.

History

Editor

Pabel A; Konovalov E; Cassidy LJ; Jose P

Parent Title

CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Conference proceedings

Start Page

262

End Page

271

Number of Pages

10

Start Date

11/02/2019

Finish Date

14/02/2019

ISSN

1085-3375

ISBN-13

9780994514141

Location

Cairns, Qld., Australia

Publisher

Central Queensland University

Place of Publication

Online

Peer Reviewed

Yes

Open Access

No

Era Eligible

Yes

Name of Conference

29th Council for Australian University Tourism and Hospitality Education Conference (CAUTHE 2019)