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The importance of storytelling in a regional drive tourism context: A comparison of two small South Australian country towns

conference contribution
posted on 04.11.2019, 00:00 by Bruce PrideauxBruce Prideaux, Michelle ThompsonMichelle Thompson, H Hodge
In a tourism context, successful storytelling is a key element in arousing interest in a destination. A well-articulated story may help elevate a destination to a tourist's 'must consider' list; however, a poorly articulated story may lead to the destination being overlooked. For this reason, an understanding of the various forms that storytelling can take and how these forms may be employed is important for destination marketing organisations. This paper compares and contrasts the quite different approaches used by two small rural towns to build their overnight tourist base. Findings demonstrate the importance of using four story-telling media across pre-, during- and post-tour phases of the touristic lifecycle.

Funding

Other

History

Editor

Pabel A; Konovalov E; Cassidy LJ; Jose P

Parent Title

CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference

Start Page

417

End Page

419

Number of Pages

3

Start Date

11/02/2019

Finish Date

14/02/2019

ISBN-13

9780994514141

Location

Cairns, Australia

Publisher

Central Queensland University

Place of Publication

Online

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Charles Darwin University

Author Research Institute

Centre for Tourism and Regional Opportunities

Era Eligible

Yes

Name of Conference

29th Council for Australian University Tourism and Hospitality Education Conference (CAUTHE 2019)