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The impact of gender on customer loyalty : a study of a light-fitting store

conference contribution
posted on 06.12.2017, 00:00 authored by Xiaoli LinXiaoli Lin, A Keleher
This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier (Ndubisi,2006). Interestingly, put it in the product retailing context, this study found that male are more loyal than female which is contrary to the current literature. Limitation of the study and future research is discussed.


Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)


Parent Title

All China Economics (ACE) International Conference.

Start Date



Hong Kong


City University of Hong Kong

Place of Publication

Hong Kong

Peer Reviewed


Open Access


External Author Affiliations

Faculty of Business and Informatics;

Era Eligible


Name of Conference

All China Economics International Conference