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The impact of gender on customer loyalty : a study of a light-fitting store

conference contribution
posted on 06.12.2017, 00:00 by Xiaoli Lin, A Keleher
This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier (Ndubisi,2006). Interestingly, put it in the product retailing context, this study found that male are more loyal than female which is contrary to the current literature. Limitation of the study and future research is discussed.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

All China Economics (ACE) International Conference.

Start Date

01/01/2007

Location

Hong Kong

Publisher

City University of Hong Kong

Place of Publication

Hong Kong

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Informatics;

Era Eligible

Yes

Name of Conference

All China Economics International Conference

Exports

CQUniversity

Exports