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The impact of gender on customer loyalty : a study of a light-fitting store
conference contributionposted on 06.12.2017, 00:00 by Xiaoli Lin, A Keleher
This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier (Ndubisi,2006). Interestingly, put it in the product retailing context, this study found that male are more loyal than female which is contrary to the current literature. Limitation of the study and future research is discussed.