Technology talking : an empirical study of young people's use of telecommunications
conference contributionposted on 06.12.2017, 00:00 by Paul Hyland, Philip Bretherton, Angela Dobele
This paper discusses exploratory research examining the usage of mobile phones by the young people and identifies the differences in usage patterns, specifically SMS and voice, based on age group and gender. The youth market is worthy of research due to its increasing size and value. This research demonstrates that the youth market is not a single segment and that there are significant differences in usage, preferences and purchasing decisions.