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Technology talking : an empirical study of young people's use of telecommunications

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conference contribution
posted on 06.12.2017, 00:00 by Paul Hyland, Philip Bretherton, Angela Dobele
This paper discusses exploratory research examining the usage of mobile phones by the young people and identifies the differences in usage patterns, specifically SMS and voice, based on age group and gender. The youth market is worthy of research due to its increasing size and value. This research demonstrates that the youth market is not a single segment and that there are significant differences in usage, preferences and purchasing decisions.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

1

End Page

10

Number of Pages

10

Start Date

01/01/2005

ISBN-10

1740882458

Location

Canberra, Australia

Publisher

ANZAM

Place of Publication

Canberra, ACT

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Law; International conference; TBA Research Institute;

Era Eligible

Yes

Name of Conference

Australian and New Zealand Academy of Management. International conference

Usage metrics

CQUniversity

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