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System archetypes as a learning aid within a tourism business planning software tool

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conference contribution
posted on 2017-12-06, 00:00 authored by G McGrath
Various studies have identified a need for improved business planning among Small-to-Medium Tourism Enterprise (SMTE) operators. The tourism sector is characterized by complexity, rapid change and interactions between many competing and cooperating sub-systems. System dynamics (SD) has proven itself to be an excellent discipline for capturing and modelling precisely this type of domain. In this paper, we report on an SD-based Tourism Enterprise Planning Simulator (TEPS) and its use as a learning aid within a business planning context. Particular emphasis is focussed on system archetypes.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

18

Number of Pages

18

Start Date

2006-01-01

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

  • Yes

Open Access

  • No

Era Eligible

  • No

Name of Conference

Australian and New Zealand Academy of Management. International conference

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