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System archetypes as a learning aid within a tourism business planning software tool

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conference contribution
posted on 06.12.2017, 00:00 authored by G McGrath
Various studies have identified a need for improved business planning among Small-to-Medium Tourism Enterprise (SMTE) operators. The tourism sector is characterized by complexity, rapid change and interactions between many competing and cooperating sub-systems. System dynamics (SD) has proven itself to be an excellent discipline for capturing and modelling precisely this type of domain. In this paper, we report on an SD-based Tourism Enterprise Planning Simulator (TEPS) and its use as a learning aid within a business planning context. Particular emphasis is focussed on system archetypes.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Editor

Kennedy J; Di Milia V

Parent Title

Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities

Start Page

1

End Page

18

Number of Pages

18

Start Date

01/01/2006

ISBN-10

1921047348

Location

Yeppoon, Qld.

Publisher

Australian and New Zealand Academy of Management

Place of Publication

Lindfield, NSW

Peer Reviewed

Yes

Open Access

No

Era Eligible

No

Name of Conference

Australian and New Zealand Academy of Management. International conference