Strategic orientation, environmental uncertainty and organisational effectiveness : a test of information scope as a mediator

This research investigates whether the importance of information scope for decision making mediates the relations between dimensions of strategic orientation, perceived environmental uncertainty (PEU) and organisational effectiveness in the retail pharmacy industry. Data from a survey of NSW pharmacies was analysed using structural equation modelling. The results provide only mixed support for the hypotheses tested. In particular, the direct organisational benefits and mediating role of broad scope information were disconfirmed and information scope was not found to assist with PEU. However, two dimensions of strategic orientation – product-market development and market scope – were positively associated with information scope.