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Software leaves its mark: Memes and architectonics in Australian trademarks 1950-2000

conference contribution
posted on 23.02.2021, 02:45 by Ashley Holmes
A timeline juxtaposing examples of trademarks registered in Australia and milestones in the development of computer graphics hardware and software during the years 1950-2000 is used to investigate two propositions about the relationship between software tools and visual culture. One proposition is that some capabilities that had not yet been realized in software tools were pre-empted by visualizations that, in retrospect, attest to the desire to realize those techniques, such as 3D computer-aided drawing, that eventually the software made easily feasible and in some cases automated. This idea is similar to and supportive of Geoffrey Batchen’s (1999) assertion that the desire for photography in Western culture is documented as preceding photography’s invention. The other proposition is that the capabilities offered by software tools have conditioned the architectonic form and therefore the stylistic outcome of the resultant artifacts. However, the cause and effect supposition embedded in the latter proposition is eminently debatable.

History

Start Page

31

End Page

44

Number of Pages

14

Start Date

01/01/2014

Finish Date

01/01/2014

ISBN-13

9780646932927

Location

Hobart, Tasmania

Publisher

Popular Culture Association of Australia and New Zealand

Place of Publication

Australia

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Learning and Teaching Education Research Centre (LTERC); School of Education and the Arts (2013- );

Era Eligible

Yes

Name of Conference

Popular Culture Association of Australia and New Zealand. Conference