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Service provider attributes in exit service encounter personnel in supermarkets

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conference contribution
posted on 06.12.2017, 00:00 by Antony WardAntony Ward, Leonce NewbyLeonce Newby, Bruce AcuttBruce Acutt
In this paper existing research findings are drawn together to advance and test new theory which is relevant to management practitioners in the supermarket context. This research empirically investigated the characteristics of service providers in a supermarket check-out situation. The research is founded on the documented importance of the service encounter and aspects of customer relationship management, and, on the importance of the persona, the intrinsic personal characteristics, of service providers in customer relationship management. The results of this pilot study research recognise the need to identify the intrinsic personal characteristics in above average supermarket service providers. They also demonstrate that there are identifiable positive and negative characteristics involved.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Start Page

1

End Page

1

Number of Pages

8

Start Date

01/01/2006

Finish Date

01/01/2006

ISBN-10

1741071593

Location

Brisbane, Qld.

Publisher

QUT

Place of Publication

Brisbane, Qld.

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Informatics; TBA Research Institute;

Era Eligible

Yes

Name of Conference

Australian & New Zealand Marketing Academy. Conference

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